THE COMPANY"
1. Company profile
Radical Communications was founded in 2005, and within a short period of only three years has well established itself as a reliable communication solutions and marketing services agency.
In an ever-changing market, we have a point of view…
in research, planning, creation and implementation of communicational programs, from configuration of the original strategy up to final evaluation.
Each time we are called upon to offer our services, we gather all our efforts to ensure that our clients stay satisfied throughout the whole process of our advertising campaign.
2. Our Organizational Structure
In order to ensure that our work is properly carried out, we have drawn up the various departments that deal with all the relative tasks. A brief description of each department follows below.
Account management
Deals with strategic planning and development of clientele list and services offered.
Project managers
Responsible for their projects from the initial stage of conception, through implementation and post-promotion evaluation.
Field dept.
The department that recruits and trains staff and handles the implementation of all promotional activities with high quality specifications.
Creative dept.
It ensures conception of creative ideas with a qualitative artistic depiction.
Merchandising
It plans and implements tailor-made merchandising programs.
E.D.P.
It supports all departments providing full electronic data processing coverage.
3. Organization Chart
A graphical representation of our structure gives also a better idea not only of the hierarchy but also of the interconnections between the agency’s departments.4. Network
Our network covers a very wide area within Greece with representatives acting in behalf of the company in every major city of the country. In that way, the ability to extend our actions in a broader spectrum increases and intensifies the impact of our campaigns.
5. Human Resources
Our ever-increasing needs and the varied nature of our activities force us to recruit many different types of employees and the large number of personnel guarantees the smooth running of the programs.
Full-Time:25
Part-Time:2200
Models: 34
Day Event Promoters:257
Night Event Promoters:455
Merchandisers: 350
Sales Force: 70
Beauticians: 358
In-Store Promoters: 500
Supervisors: 176
6. The result
Both our infrastructure as well as the way we operate secures highly satisfying results that will meet the demands of our clients and achieve all the predefined targets regarding the competitiveness of the advertised products and/or services.
We are an efficient and effective tool to secure:
Boosting of product trial
Increase of purchase frequency
Opening of new markets
Sales network motivation
Establishment of brand loyalty
Enhancement of product image and advertising campaign
SERVICES"
1. Direct Marketing
Sub-discipline and type of marketing characterized by immediate commercial communication focused on driving purchases and emphasizing traceable, measurable positive responses from consumers. Among the media used are door hangers, package inserts, magazines, newspapers, radio, television, email, and internet.
Planning
Campaign
Loyalty Programs
Creative Design
Internet Marketing Solutions
Strategic Consulting
Market Research
Data Analytics
Response Modeling
2. Guerrilla Marketing
Unconventional system of promotion on low budget that relies on time, energy and imagination instead of big marketing budgets.
Types
Alternative Advertising
Flyer Distribution
Buzz Marketing
Lifestyle Marketing
Marketing Surveys
Trendsetter Marketing
Techniques
Unconventional
Cost-Effective
Time-Saving
Energy-Driven
Imaginative
3. Promotion and Event Marketing
We utilize all the available means of advertising, distribution and selling of products and services. Focusing both on consumers and traders, we are able to create an appealing and successful outcome for either side.
Consumer
Contests & Games
Message Management
Product Sampling
Events & Sponsorships
Walking Brand
Merchandising
Night Life Activities
Incentives and Gifts
Tailor-Made Programs
Continuity and Loyalty Programs
P.O.P Material
Consumer Club
Trade
Retail Activation
Events
Contests & Discounts
Retail Design
Product Sampling
Events & Sponsorships
Walking Brand
Merchandising
Mystery Shopping
Educational Programs
Trade Club
Presentations and Conventions
4. Promotional Staffing
The employment and provision of experienced promoters, brand ambassadors and relative staff for the events to be held ensures that the publicity of your products will be extended and your brand will resound through the market.
Personnel
Promotional Models
Brand Ambassadors
Event Staffing
Advantages
Extended Publicity
Brand Resonance
Message-Acceptance Maximization
Driving Action
5. Interactive Marketing
It involves processes that are facilitated by internet technology. The collection of customer information online and the communication with customers over the internet are processes which are brought off much more easily and within a significantly shorter period of time.
Planning
Online Campaign
Digital Branding
Digital Creative
Implementation
Mobile marketing
E-Mail marketing
Viral marketing
6. Cause Marketing
It refers to the cooperation between a for-profit business and a non-profit organization with mutual benefit as its ultimate goal. The particular type of marketing effort is not based on a donation.
Cooperation
For-Profit Businesses
Non-Profit Organizations
Objectives
Social Good
Publicity
Brand Awareness
7. Database and CRM
It is a form of marketing using databases of customers – potential or existing – aiming at the creation of personalized communication for promoting purposes. Great attention is paid to the analysis of data in order to develop models of customer behaviour.
Data Services
Database Design
Data Strategy
Data Mining
Data Collection Architecture
Data Modeling
Predictive and Analytics
8. PR Services
Divided in three main sectors, they can be used to create a feeling of mutual sympathy between the firms, on the one hand, and the customers, investors, or the general public on the other.
Managerial
Firm Reputation Management
Issues & Crises Management
Public Affairs
Corporate Responsibility Programs
Supportive
Marketing PR
Product Launches
Sponsorship Management
Internal Communication
Media Relations
Publicity Programs
Press Events
Creative Press Kits
Journalist Trips
Editorial Services
Media monitoring
CLIENTELE" reel="3">
1. Spirits and Wines
V.S. KAROULIAS
(Stolichnaya, Cutty Sark, METAΧΑ, Sierra Tequila, Tullamore Dew, E.O.S. Samos, Gentilini, Freixenet, Spiropoulos, Kir-Yianni)Promotion & Event Marketing, Hard Selling Activities, Special Constructions, POP Materials, Product Launches
TSILILIS
(Tsipouro Tsilili)Promotion & Event Marketing, Hard Selling Activities, Special Constructions, POP Materials, Product Launches
2. Tobacco Industry
JT International SA
(Silk Cut, Silk Cut Slims, Winston, Old Holborn)Promotion, Event & Experiential Marketing, Design and Production of All 1 to1 Creative Material.
3. Services
EMPORIKI BANK (CREDIT ACRICOLE GROUP)
Promotion Marketing, Merchandising
4. Food
CRETA FARM (all products)
In-Store Marketing & Hard Selling Activities
NESTLE
(Nescafé Specialties Cappuccino, Coffee Art for Nescafé Classic, Maggi, Korpi, Purina One, Friskies Meaty Meals, Cooking Lessons)Promotion & Event Marketing (Design & Effectuation)
DOLE
Promotion, Event, Guerrilla and Cause Marketing, Media Relations, Direct & Interactive Marketing, Creative Media
5. Retailers
CHAMPION MARINOPOULOS S/M (CARREFOUR GROUP)
Data Collection, Mining & Event Marketing
6. Home & Personal Care
COLGATE PALMOLIVE
In-Store Promotion, Nation-Wide Retail Network Support and POP Handling
CASE STUDIES"
1. Karoulias S.A.
Our Facts
Cutty Sark renews the successful advertising campaign “Together” as “Different…Same...”
The Challenge
Employment of BTL activities for the accomplishment of goals regarding target Group, impact enhancement, message explanation and feedback from the public.
The Solution
Transformation of the Above the Line communication to Below the Line through the use of new technologies.
Results
Success surpassed expectations and gave added value to the product.
2. Dole S.A.
Our Facts
Dole is the No1 company of fresh fruits in the world. In Greece, its market share is 35% in bananas and 70% in pineapples.
The Challenge
Below the Line activities in every trade channel aiming at the increase of Dole’s market share and image.
The Solution
Utilization of Dole’s potential for the moulding of our presence in the trade channels and the creation of an unprecedented outdoor campaign.
Results
The campaign was very well received and characterized by immediate recognition and response by a lot of consumers.
CONTACT"
1. Contact Info
Address:29 Artemidos str., 183 45 Moschato, Athens - Greece
Tel.:+30 210 94.10.820, +30 210 94.10.029, +30 210 94.00.752
Fax: +30 210 94.10.129
E-mail:info@radicalcom.gr